MINI X SOLE DXB
Sole DXB stands as a vibrant festival that unites communities, empowers youth, celebrates culture, and unleashes the power of creative expression. It serves as a dynamic platform where the realms of music, fashion, visual arts, sports, and wellness converge into a symphony of inspiration. As we venture into Sole DXB 2023, we pay a resounding tribute to the 50-year legacy of hip-hop culture.
The creative direction of the Mini stand is both playful and uplifting, capturing the essence of their all-new electric family with a distinctly human and fun touch. vibrant colours and clever typography extend a warm welcome to the youthful crowd at Sole DXB, precisely hitting the mark with Mini's target audience.
FINAL 2D + RENDERS ::
SELFIE ACTIVATION 1 ::
COUNTRYMAN x COOPER VISUALS ::
MEET THE MINIVERSE ACTIVATION 2 ::
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